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How to connect: Facebook Ads and Insights (Meta)
How to connect: Facebook Ads and Insights (Meta)
Andrea avatar
Written by Andrea
Updated over a week ago

How to connect Facebook (Meta) to Swydo

Go to the Client page where you want to connect your Facebook ads and Insights:

Connect the pages:

Facebook Insights (Page statistics)

If you're managing Pages for the client and using the Business Manager for that, please read the next paragraph (Facebook Ads and Insights (Business Manager or Shared Login)). If not, and your Facebook account has access to the page's statistics, you can simply connect the account to Swydo.

Facebook Ads and Insights (Business Manager or Shared Login)

For the Business Manager, we’ll dive a bit deeper. Facebook’s Business Manager is a tool to manage access to multiple Facebook pages and ad accounts for your business. You create a business to which you add users (“People”) that can have access to Page’s data. By creating Advertising accounts to which you assign Facebook pages from specific clients, you can manage where your Users have access. You can read all about how to set up all that stuff here:

If you’re managing advertisements and you're still using Shared Login instead of the Business Manager, we recommend switching to the Business Manager. It makes managing the pages and advertisements a lot easier and allows you to restrict access to clients so users can only see specific ones. 

Are you already using the Business Manager, or just set it up? Great! You can now start connecting your account to Swydo. Still want to use Shared Login? Well, that's fine as well! Simply log in to the Facebook environment and connect the Facebook account to Swydo.

Connect your Facebook account

If you're managing pages and want to show data such as the number of Lifetime Fans on the page, the posts on the page, or the number of page views, you should connect your Facebook account to our Facebook Insights integration. If, instead, you're managing advertisements and campaigns on Facebook and want to show e.g. a number of clicks and impressions on your advertisements, you will need to connect your Facebook account to our Facebook Ads integration.

To connect your Facebook account, make sure you’re logged in with the Facebook account you want to connect to. If you use Business Manager, make sure the Facebook account has access to the correct Ad accounts on Facebook.

After connecting, you can edit or create a new report and add a Facebook widget to your report.

Do you need help after reading this article?
Please explore our help center further or reach out to our support team through the bubble chat or at You can also schedule a demo to get an answer to all your questions

Happy reporting,
The Swydo team

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