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How to connect: Google Business Profile
How to connect: Google Business Profile

What is Google Business Profile and how to connect it

Andrea avatar
Written by Andrea
Updated over a week ago

Google Business Profile

Google Business Profile helps you improve your online presence and visibility. It allows businesses to be featured on Google Maps and Google Search, making it easier for customers to find them and learn important information about their business.

How to Connect

  1. Go to the Client where you want to connect your Google Business Profile account.

  2. Then go to the "Data Sources" tab:

3. You then have to select a specific location for you or all of them together with the "all locations" option.

4. Create a new report or enter an existing one to add widgets and KPIs.

Which Metrics are Available?

Search Queries: In this section, you can find the most popular keywords used to find your local business listing.

Map views: A customer found your business via Google Maps. Displays as “Maps views” on bulk reports. 

Search views:  A customer found your business via Google Search. Displays as “Search views” on bulk reports.

Phone calls: Phone call actions are how many times a customer called your business through your GMB listing.

Photo views: This shows how many times your photos were viewed. Google counts a view as any photos that were seen in the knowledge panel (impressions) or clicked by a customer.

Photo: Photo insights include both photo views and photo quantity.

Photo Quantity: Here, you can see how many photos you uploaded compared to how many photos your customers uploaded.

ISO Week: An ISO week-numbering year has 52 or 53 full weeks. 

ISO Week of Year: An extra week is referred to as a leap week. 

Quarter of the year: A quarter is a three-month period on a company's financial calendar.

ISO Year: That is 364 or 371 days instead of the usual 365 or 366 days.

Direct searches: A customer directly searches for your business name or address.

Branded searches: A customer searches for your brand or a brand related to your business. This category will only appear if your listing has appeared at least once for a branded search.

Discovery searches: A customer searches for a category, product, or service that you offer, and your listing appears.

Posts on Search: Number of posts on Search for the week

Total views: Total number of views from all posts

Top 3 posts: Thumbnails of the three posts with the highest interaction rate for the week

Website actions:  A customer views your website.

Phone Call Actions: A customer calls your business

Total actions: The total customer actions for the website, directions, and phone.

Customer Actions: an overview of customers' actions on your GMB listing. 

Types of Actions: Visits to the Website, Direction Requests, Phone Calls, Messaging/Chat

Direction request: This data is the number of times someone requested directions to your business location. 

Popular Time: Here, you can find a breakdown of when your business gets the most foot traffic.

Average: Multiply the number of individuals selecting each rating by the corresponding rating value, Add the results of those calculations together, and divide that result by the total number of responses to the question.

Do you need help after reading this article?
Please explore our help center further or reach out to our support team through the bubble chat or at You can also schedule a demo to get an answer to all your questions.

Happy reporting,
- The Swydo team


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