August 8, 2024
Google has rebranded the “Conversion” metric to “Key Event,” and we've aligned our platform accordingly to ensure consistency.
The following metrics and fields have been renamed:
Conversion Event is now Key Event
Session Conversion Rate is now Session Key Event Rate
Conv. is now Key Events
Cost per Conversion is now Cost per Key Event
First-time Purchaser Conversion Rate is now First-time Purchaser Key Event Rate
Purchaser Conversion Rate is now Purchaser Key Event Rate
User Conversion Rate is now User Key Event Rate
Conversion Performance is now Key Event Performance
Got questions or need a hand? Our support team is ready. Don’t hesitate to reach out.
Happy Reporting!