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Google has rebranded the “Conversion” metric to “Key Event,” and we've aligned our platform accordingly to ensure consistency. ​

The following metrics and fields have been renamed:

Conversion Event is now Key Event

Session Conversion Rate is now Session Key Event Rate

Cost per Conversion is now Cost per Key Event

First-time Purchaser Conversion Rate is now First-time Purchaser Key Event Rate

Purchaser Conversion Rate is now Purchaser Key Event Rate

User Conversion Rate is now User Key Event Rate

Conversion Performance is now Key Event Performance ​

- Conversion Event is now Key Event
- Session Conversion Rate is now Session Key Event Rate
- Conv. is now Key Events
- Cost per Conversion is now Cost per Key Event
- First-time Purchaser Conversion Rate is now First-time Purchaser Key Event Rate
- Purchaser Conversion Rate is now Purchaser Key Event Rate
- User Conversion Rate is now User Key Event Rate
- Conversion Performance is now Key Event Performance ​

Got questions or need a hand? Our support team is ready. Don’t hesitate to reach out.

GA4 Update: Conversion is now Key Event

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