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GA4 Update: Conversion is now Key Event

Product Update

Updated over 3 months ago


August 8, 2024

Google has rebranded the “Conversion” metric to “Key Event,” and we've aligned our platform accordingly to ensure consistency.

The following metrics and fields have been renamed:

  • Conversion Event is now Key Event

  • Session Conversion Rate is now Session Key Event Rate

  • Conv. is now Key Events

  • Cost per Conversion is now Cost per Key Event

  • First-time Purchaser Conversion Rate is now First-time Purchaser Key Event Rate

  • Purchaser Conversion Rate is now Purchaser Key Event Rate

  • User Conversion Rate is now User Key Event Rate

  • Conversion Performance is now Key Event Performance

Got questions or need a hand? Our support team is ready. Don’t hesitate to reach out.

Happy Reporting!

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