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Facebook Deprecates Metrics: What it means for your Swydo reports
Facebook Deprecates Metrics: What it means for your Swydo reports
Adriana Luxwolda avatar
Written by Adriana Luxwolda
Updated over a week ago

Mar 29, 2024

Heads up! With Facebook's move from Classic Pages to the new Pages experience, some metrics you used to find in Facebook Insights are no longer available. This change also means these metrics are no longer accessible in Swydo.

To prevent any issues such as empty data or errors in your existing reports, we recommend reviewing any reports that use these metrics and making any necessary adjustments.

Meanwhile, we are taking proactive steps to automatically remove these deprecated metrics from any report where they were previously displayed. However, please note that this action may take a few weeks to be fully completed.

๐Ÿ’ก We recommend reviewing any reports that use these metrics and making any necessary adjustments. Here is the complete list of deprecated metrics:

Metrics

  • Consumptions

  • Stories (page)

  • Storytellers (page)

  • Engaged User

  • Positive Feedback

  • Page views (Logged out)

  • Stories (Page)

  • Storytellers (Page)

  • Unique Page Likes

  • Page views (Logged in)

  • Unique Page views (Logged-out)

  • External Referrers

  • Frequency Distribution

  • Unique Action Button Clicks

  • Phone Number Clicks

  • Check-ins (Mobile)

  • Unique Check-ins (Mobile)

  • Unique Positive Feedback

Dimensions

  • Action Type

  • Gender (lifetime)

  • Unlike Source

  • Like Source

  • Profile Tab

  • Site

  • Age (lifetime)

Data in Widgets

  • Page Likes by Like Source

  • Unique Page Likes by Unlike Source

  • Page Likes by Age (Lifetime)

  • Page likes by Gender (Lifetime)

  • Storytellers (Page) by Action Type

  • Unique action button clicks by Site

  • Total page views by Section

  • Unique Page views (Logged in) by internal referrer


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๐Ÿ’ฌ If you have any questions or concerns about these changes, please don't hesitate to reach out to our support team at support@swydo.com. We're here to help!

Your Swydo Team!

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