Oct 2, 2024
Heads up! With Facebook's move from Classic Pages to the new Pages experience, some metrics you used to find in Facebook Insights are no longer available. This change also means these metrics are no longer accessible in Swydo.
❗️To prevent any issues such as empty data or errors in your existing reports, we recommend reviewing any reports that use these metrics and making any necessary adjustments.
Meanwhile, we are taking proactive steps to automatically remove these deprecated metrics from any report where they were previously displayed. However, please note that this action may take a few weeks to be fully completed.
💡 You can also use Custom Metrics to fill the gaps in your reports and maintain valuable insights by combining data in ways that align more closely with your unique goals and KPIs. Read on for some examples of Custom Metrics for Facebook Insights.
Deprecated Metrics — Sep 2024
Metrics
Fans online
Daily fans online
Unique page likes
Post engaged users
Engaged fans
Negative feedback
Unique negative feedback
Unique post clicks
Total Check-Ins
Total Unique Check-Ins
Unique consumption
Website Clicks
Get Directions clicks
Action button clicks
Post frequency distribution
Viral page frequency distribution
Data in Widgets
Daily follows & Follows (unique) by Action type, Story type, Age, Gender, Country, City, Locale, Site, Consumptions, Paid non paid, Like source, Unlike source, Region, Distribution type, Profile tab, Internal referrer, Retention Graph, Source type,
Impressions by Story type, Source type
Reach by Story type, Age, Gender, Country, City, Locale
Deprecated Metrics — March 2024
Metrics
Consumptions
Stories (page)
Storytellers (page)
Engaged User
Positive Feedback
Page views (Logged out)
Stories (Page)
Storytellers (Page)
Unique Page Likes
Page views (Logged in)
Unique Page views (Logged-out)
External Referrers
Frequency Distribution
Unique Action Button Clicks
Phone Number Clicks
Check-ins (Mobile)
Unique Check-ins (Mobile)
Unique Positive Feedback
Dimensions
Action Type
Gender (lifetime)
Unlike Source
Like Source
Profile Tab
Site
Age (lifetime)
Data in Widgets
Page Likes by Like Source
Unique Page Likes by Unlike Source
Page Likes by Age (Lifetime)
Page likes by Gender (Lifetime)
Storytellers (Page) by Action Type
Unique action button clicks by Site
Total page views by Section
Unique Page views (Logged in) by internal referrer
Custom Metrics: Reporting Beyond Deprecated Metrics
With Meta's deprecation of certain Facebook Insights metrics, you may want to create custom metrics to fill the gaps in your reports and maintain valuable insights. Custom metrics allow you to define their own measurements, combining data in ways that align more closely with your unique goals and KPIs.
Learn More: How To Create Custom Metrics With Swydo
📈 Examples of Custom Metrics:
Total Engagements:
Measure the overall interaction with your posts, combining all forms of engagement into a single metric:
Formula:Total post reactions + Comments + Shares
Engagement Rate
Calculate how engaging your posts are by combining multiple forms of engagement and impressions:
Formula:(Total post reactions + Comments + Shares) / Total Impressions
Do You Need Help?
💬 If you have any questions or concerns about these changes, please don't hesitate to reach out to our support team at support@swydo.com. We're here to help!
Your Swydo Team!