LinkedIn Business Manager

To connect your LinkedIn Business Manager, there are multiple requirements that need to be met. Below, we’re explaining all requirements and how to make sure you're ready to connect your LinkedIn Business Manager to Swydo.

A Business Manager account is required to fetch data for the integration. If you don't have one, you can find more information on how to create a Business Manager account in LinkedIn’s help documentation:

You need to be an admin of the Business Manager to retrieve data from it. If you’re not an admin, please ask the owner or an admin of the Business Manager account for admin access. Read more about available roles and permissions in LinkedIn here.

Data is stored on ad accounts in LinkedIn. Because of this, you can only retrieve data from the Business Manager if you have access to ad accounts available there. Other users can give you access to ad accounts they manage, or you can create a new one yourself.

The Business Manager currently only contains Revenue Attribution statistics, which operates through data from a Customer Relationship Management (CRM) platform. Because of this, it's only possible to retrieve data from the Business Manager if you have a CRM connected to it.

Note that after connecting a CRM, this will not be instantly reflected in Swydo. LinkedIn has to synchronize the CRM data with their platform, which can take up to 72 hours to complete.

The LinkedIn Ads & Pages integration allows you to retrieve your Revenue Attribution (RAR) statistics in Swydo. This approved integration was developed in collaboration with LinkedIn.

To enable Swydo to retrieve this data, follow these steps:

Once you’ve completed the steps above, you’ll be able to report on your Revenue Attribution metrics in Swydo.