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Meta Work Accounts beta information
Meta Work Accounts beta information
Tiana Sweeney avatar
Written by Tiana Sweeney
Updated over a week ago

Starting in July 2023, Meta will be rolling out Meta Work Accounts to a small group of businesses who have signed up for their closed beta program.

Why is this important?

If you currently have a Meta account using the standard Meta business features and you've chosen to participate in the closed beta, you'll need to reauthorize your Facebook and Instagram connections within 30 days of getting access to the Meta Work Account beta to ensure they continue working without interruption.

How do I know if this affects me?

Meta will be reaching out to all the customers who have expressed their interest. In their communication, they will provide clear instructions on the next steps you need to take.

Once you receive the message from Meta and follow the steps they provide, you should be using the new Meta work accounts. To confirm, you can go to and login there with your account. If you only see personal assets, no business assets, your organisation is not using the Meta Work Accounts beta.

Once your organisation is migrated over to the new work accounts, simply follow the steps outlined in the following help article to reauthorize your Facebook and Instagram connections.

Affected integrations in Swydo (make sure you reauthorise all connections of these four integrations):

  • Facebook Insights

  • Facebook Ads

  • Instagram Insights

  • Instagram Ads

What if I forget or do not reauthorise my connections in time?

Facebook has given a 30-day leniency period, meaning that your Facebook and Instagram connections will continue working for 30 days after you start using their Work Accounts.

After 30 days, your connections will stop working until you reauthorise. It's therefore advised to reauthorise within this 30-day leniency period to avoid interruptions to your (scheduled) reports.

Feel free to reach out if you have any questions or concerns along the way!

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