Swydo takes data from a number of Data Providers like Google Ads, Google Analytics, Microsoft Ads, Facebook, and more. But sometimes you just want to show a KPI which is not based on a Data Provider or you need to show your own data, as markups inside the cost or any other detailed number!
Well, we call this a Manual KPI, basically your own custom KPI.
The Manual KPI is just a number you enter yourself in the Report. And since KPI's do not only have the number, but also the Target and the direction of the Target, you need to enter those as well.
Here is where you find the Manual KPI: