The filter settings are not the same for each Widget. It depends on the type of widget and provider. For example, Google Ads gives a lot of filtering options that Facebook Ads might not have.
For the following examples, we're using the predefined Google Ads widget "Ad group performance."
The following is shown:
To add a filter, click the Add filter button. A list of all available filters will be shown.
Click one to insert a filter with empty settings.
You will then see the option to choose a filter operator.
Depending on the field, the following operators can be available:
- Includes: Fetch data for values listed.
- Excludes: Fetch data for everything except the values listed.
- Contains: Fetch data for everything that contains the text snippet.
- Contains not: Fetch data for everything that does not contain the text snippet.
- Starts with: Fetch data for everything that starts with the text snippet.
- Starts not with: Fetch data for everything that does not start with the text snippet.
- Ends with: Fetch data for everything that ends with the text snippet.
- Ends not with: Fetch data for everything that does not end with the text snippet.
After selecting the operator, you want to use, add the values you want to filter on in the input field.
Remove filter values
If you accidentally clicked the wrong filter value, click on the small x inside the filter value to remove it from the filter.
To remove a filter entirely, hover over it, and a trashcan icon will appear to the right of it. Click that icon to remove the filter from the widget.
Report template filters
When using report templates, you might notice there are some filters that can only be set up on the report template level and some that can only be set up in the report. The reason for this is that, for example, the campaigns that can be filtered on the need to be fetched from the data provider. We only know which are available after you select a data source for your widget, which is done in the reports separately.