Swydo

We have updated our Google Analytics 4 integration in line with the new incompatibility changes introduced by Google, which will take place starting from Dec 1, 2022. 

Item-scoped dimensions such as <code>item category</code>, <code>item name,</code> and <code>item ID</code> will no longer be reported with event scope metrics such as <code>event count</code>, <code>eCommerce purchases,</code> and <code>conversions</code>. Instead, you can use <code>Item revenue</code>, <code>item purchase quantity</code>, <code>active users,</code> and <code>sessions</code>.

- Item-scoped dimensions: <code>Item Brand</code>, <code>Item Category</code>, <code>Item Category 2</code>, <code>Item Category 3</code>, <code>Item Category 4</code>, <code>Item Category 5</code>, <code>Item Id</code>, <code>Item List Id</code>, <code>Item List Name</code>, <code>Item Name</code>, <code>Item Promotion Creative Name</code>, <code>Item Promotion Id</code>, <code>Item Promotion Name</code>.
- Event-scoped Metrics listed below will be incompatible with item-scoped dimensions.  
  Event-scoped Metrics: <code>Event Count</code>, <code>AD Unit Exposure</code>, <code>Add To Carts</code>, <code>Average Purchase Revenue</code>, <code>Checkouts</code>, <code>Conv.</code>, <code>Ecommerce Purchases</code>, <code>Event Count Per User</code>, <code>Event Value</code>, <code>Events Per Session</code>, <code>First-time Purchasers Per New User</code>, <code>Item List Clicks</code>, <code>Item List Views</code>, <code>Item Promotion Clicks</code>, <code>Item Promotion Views</code>, <code>Item Views</code>, <code>New Users</code>, <code>Publisher Ad Clicks</code>, <code>Publisher Ad Impressions</code>, <code>Purchase Revenue</code>, <code>Views</code>, <code>Page Views Per Session</code>, <code>Transactions</code>, <code>Transactions Per Purchaser</code> and <code>User Engagement Duration</code>.

Attribution dimensions, such as <code>source</code>, <code>campaign Id,</code> and <code>Google Ads ad group ID</code> listed below, will become incompatible with some event-scoped metrics like <code>event count</code> , but still can work with metrics like <code>conversions</code>, <code>active users,</code> and <code>sessions</code>.

- Attribution Dimensions: <code>Source</code>, <code>Campaign Id</code>, <code>Campaign Name</code>, <code>Default Channel Grouping</code>, <code>Medium</code>, <code>Source Platform</code>, <code>Google Ads Account Name</code>, <code>Google Ads Ad Group Id</code>, <code>Google Ads Ad Group Name</code>, <code>Google Ads Ad Network Type</code>,  <code>Google Ads Creative Id</code>, <code>Event Google Ads Keyword text</code>, <code>Google Ads Query</code>.

Dimensions, including query strings like <code>page path + query string</code> will only be compatible with a limited number of dimensions and metrics listed below:

- Dimensions: <code>Page Path + Query String</code>, <code>Unified Page Path Screen</code>, <code>Page Location</code>, <code>full Page URL</code>, <code>Host Name</code>, <code>Page Title</code>, <code>Event Name</code>, <code>Platform</code>, <code>Country Id</code>, <code>Date</code>, and <code>Country</code>.
- Metrics: <code>screen page view</code>, <code>user engagement duration</code>, <code>event count</code>, <code>active users</code>, <code>conversions</code>, <code>total users</code>, <code>total sessions,</code> and <code>engaged sessions</code> .

1. Item-scoped dimensions such as <code>item category</code>, <code>item name,</code> and <code>item ID</code> will no longer be reported with event scope metrics such as <code>event count</code>, <code>eCommerce purchases,</code> and <code>conversions</code>. Instead, you can use <code>Item revenue</code>, <code>item purchase quantity</code>, <code>active users,</code> and <code>sessions</code>.
   - Item-scoped dimensions: <code>Item Brand</code>, <code>Item Category</code>, <code>Item Category 2</code>, <code>Item Category 3</code>, <code>Item Category 4</code>, <code>Item Category 5</code>, <code>Item Id</code>, <code>Item List Id</code>, <code>Item List Name</code>, <code>Item Name</code>, <code>Item Promotion Creative Name</code>, <code>Item Promotion Id</code>, <code>Item Promotion Name</code>.
   - Event-scoped Metrics listed below will be incompatible with item-scoped dimensions.  
     Event-scoped Metrics: <code>Event Count</code>, <code>AD Unit Exposure</code>, <code>Add To Carts</code>, <code>Average Purchase Revenue</code>, <code>Checkouts</code>, <code>Conv.</code>, <code>Ecommerce Purchases</code>, <code>Event Count Per User</code>, <code>Event Value</code>, <code>Events Per Session</code>, <code>First-time Purchasers Per New User</code>, <code>Item List Clicks</code>, <code>Item List Views</code>, <code>Item Promotion Clicks</code>, <code>Item Promotion Views</code>, <code>Item Views</code>, <code>New Users</code>, <code>Publisher Ad Clicks</code>, <code>Publisher Ad Impressions</code>, <code>Purchase Revenue</code>, <code>Views</code>, <code>Page Views Per Session</code>, <code>Transactions</code>, <code>Transactions Per Purchaser</code> and <code>User Engagement Duration</code>.
2. Attribution dimensions, such as <code>source</code>, <code>campaign Id,</code> and <code>Google Ads ad group ID</code> listed below, will become incompatible with some event-scoped metrics like <code>event count</code> , but still can work with metrics like <code>conversions</code>, <code>active users,</code> and <code>sessions</code>.
   - Attribution Dimensions: <code>Source</code>, <code>Campaign Id</code>, <code>Campaign Name</code>, <code>Default Channel Grouping</code>, <code>Medium</code>, <code>Source Platform</code>, <code>Google Ads Account Name</code>, <code>Google Ads Ad Group Id</code>, <code>Google Ads Ad Group Name</code>, <code>Google Ads Ad Network Type</code>,  <code>Google Ads Creative Id</code>, <code>Event Google Ads Keyword text</code>, <code>Google Ads Query</code>.
3. Dimensions, including query strings like <code>page path + query string</code> will only be compatible with a limited number of dimensions and metrics listed below:
   - Dimensions: <code>Page Path + Query String</code>, <code>Unified Page Path Screen</code>, <code>Page Location</code>, <code>full Page URL</code>, <code>Host Name</code>, <code>Page Title</code>, <code>Event Name</code>, <code>Platform</code>, <code>Country Id</code>, <code>Date</code>, and <code>Country</code>.
   - Metrics: <code>screen page view</code>, <code>user engagement duration</code>, <code>event count</code>, <code>active users</code>, <code>conversions</code>, <code>total users</code>, <code>total sessions,</code> and <code>engaged sessions</code> .

<i>* Swydo introduced these changes on Nov 22, 2022.</i>

You can find more information from Google <a href="https://developers.google.com/analytics/devguides/reporting/data/v1/announcements/20221201-compatibility-changes" rel="nofollow noopener noreferrer" target="_blank">here</a>.

Google Analytics 4 Updates

GA4 compatibility changes