What is Klaviyo?

Klaviyo is an email marketing which is focused on eCommerce. Klaviyo allows e-commerce marketers to communicate more effectively with their customers based on their website behavior and their buying history.

It also offers integrations with some of the most popular e-commerce platforms, such as Shopify, BigCommerce, and Woocommerce.

In Klaviyo campaign is a one-time email or SMS sent to a pre-determined list or segment scheduled to be sent at a fixed point. A few examples of campaigns are sales promotions, educational blog content, or new product launches.

Which metrics does Klaviyo report on?

  • Campaign metrics

  • SMS and Emal metrics

  • Trends metrics

  • Following metrics

Check out the Klaviyo report here: PDF & Online report

How to connect your Klaviyo account?

You can connect Klaviyo directly to your client's page.

After selecting Klaviyo, you must enter a private API key from Klaviyo. You can find the key by following this help article.

That's it! After doing this, you can create a report or enter an existing one and add the different widgets and KPIs from Klaviyo.


Please let us know if there is something from Klaviyo that you would like to see. All the feedback is welcome!

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