This is the complete list of metrics available for Facebook ads.
It is organized in the following way:
Category > Widgets & KPIs > Metrics
Tip: You can look for a specific metric by pressing Cmd+ F or Cntrl + F and typing the metric.
Category: Account Insights
Widgets & KPIs available:
WIDGETS | KPIs |
Age Performance Gender Performance Geo Performance Historical table Placement Performance Single Metric Year-to-date Custom Account Insights widgets | Single Metric Custom Account Insights widget |
Metrics available inside these widgets:
Conversion: Collaborative Ads |
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Engagement Cost: Awareness |
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Engagement Cost: Clicks |
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Engagement Cost: Media |
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Engagement Cost: Messaging |
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Engagement: Awareness |
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Engagement: Clicks |
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Engagement: Media |
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Other |
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Performance |
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Performance: Cost |
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Settings: Goal, Budget, and Schedule |
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Categories:
Ad Insights
Ad Pixel
Ad Set Insights
Campaign Insights
Widgets & KPIs available per Category:
WIDGETS | KPIs |
Ad Insights: Ad Creative Performance Targeting Performance Custom Ad Insights widget | Custom Ad Insights widget |
Ad Pixel | Custom Ad Pixels widget |
Ad Set Insights: Custom Ad Set Insights widget | Custom Ad Set Insights widget |
Campaign Insights Campaign Performance Conversion Performance Custom Campaign Insights widget | Actions Custom Campaign Insights widget |
Metrics available inside these widgets:
Conversion: Collaborative Ads |
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Conversions: Standard Events |
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Engagement Cost: Awareness |
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Engagement Cost: Clicks |
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Engagement Cost: Media |
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Engagement Cost: Messaging |
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Engagement Cost: Page and Post |
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Engagement: Awareness |
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Engagement: Clicks |
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Engagement: Media |
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Engagement: Messaging |
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Engagement: Page Post |
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Other |
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Performance: Cost |
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Settings: Goal, Budget and Schedule |
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Only for Category: Ad Insights:
Settings: Status Created & Dates |
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Category: Lift Study
Widgets & KPIs available per Category:
WIDGETS | KPIs |
Custom Lift Study widget | Custom Lift Study widget |
Metrics available inside these widgets:
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Metrics not yet available:
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