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Facebook Ads Metrics Available

All metrics available in Swydo for Facebook Ads

Updated over 3 years ago

This is the complete list of metrics available for Facebook ads.

It is organized in the following way:
Category > Widgets & KPIs > Metrics
​

Tip: You can look for a specific metric by pressing Cmd+ F or Cntrl + F and typing the metric.

Category: Account Insights

Widgets & KPIs available:

WIDGETS

KPIs

Age Performance

Gender Performance

Geo Performance

Historical table

Placement Performance

Single Metric

Year-to-date

Custom Account Insights widgets

Single Metric

Custom Account Insights widget

Metrics available inside these widgets:

Conversion: Collaborative Ads

  • Adds to cart Conversion Value For Shared Items Only

  • Adds to Cart with Shared Items

  • Content Views Conversion Value For share items

  • Content Views with Shared Items

  • Cost per Add to Cart for Shared items

  • Cost per Purchase for Shared Items

  • Purchase ROAS for Shared Items

  • Purchase Conversion Value for Shared Items Only

  • Purchase with Shared Items

  • Website Adds to Cart Conversion Value for Shared items

  • Website adds to Cart with Share Items

  • Website Content Views Conversion Value for shared items

  • Website Content Views with Shared items

  • Website Cost per Add to Cart for Shared Items

  • Website Cost per Content View for Shared Items

  • Website Cost per Purchase for Shared Items

  • Website Purchase with Shared Items

  • Website Cost per Add to Cart for Shared Items

  • Website Cost per Content View for Shared Items

  • Website Cost per Purchase for Shared Items

  • Website Purchase with Shared Items

Engagement Cost: Awareness

  • Cost per Estimated Ad Recall Lift (People)

Engagement Cost: Clicks

  • Cost per Outbound Click

  • Cost per Unique Click (All)

  • Cost per Unique Link Click

  • Cost per Unique Outbound Click

  • CPC (Cost per Link Click)

Engagement Cost: Media

  • Cost per 3-Second Video Plays

  • Cost per ThruPlay

Engagement Cost: Messaging

  • Cost per Messaging Conversations Started

  • Cost per New Messaging Connection

Engagement: Awareness

  • Estimated Ad Recall Lift (People)

  • Estimated Ad Recall Lift Rate

Engagement: Clicks

  • CTR (Link Click-Through Rate)

  • Instant Experience Clicks to Open

  • Instant Experience Clicks to Start

  • Instant Experience Outbound Clicks

  • Link Clicks

  • Outbound Clicks

  • Outbound CTR (Click-Through-Rate)

  • Unique Clicks (All)

  • Unique CTR (All)

  • Unique CTR (link Click-Through Rate)

  • Unique Link Clicks

  • Unique Outbound Clicks

  • Unique Outbound CTR (Click-through-Rate

Engagement: Media

  • 3-Second Video Plays

  • Instant Experience View Percentage

  • Instant Experience View Times

  • ThruPlays

  • Video Average Play Time

  • Video Plays

  • Video Plays at 100%

  • Video Plays at 25%

  • Videos Plays at 50%

  • Video Plays at 75%

  • Video Plays at 95%

Other

  • 30-sec. Video Watched Actions

  • Action Values

  • Actions

  • Actions Total

  • Cost of Social Ads

  • Cost per Action type

  • Cost per Inline Link Click

  • Cost per Inline Post Engagement

  • Cost per On-Facebook lead

  • Cost per Unique Action Type

  • Cost per Unique Inline Link Click (average)

  • Cost per Website Conversion

  • Cost per Website Custom Conversion

  • Custom (Pixel)

  • Inline Link Click %

  • Inline Link Click

  • Inline Post Engagement

  • On-Facebook Leads

  • On-Facebook Leads Conversion Value

  • Total Conversions

  • Unique Actions

  • Unique Inline Link Click CTR

  • Unique Inline Link Clicks

  • Unique Website Conversions

  • Website Conversion Value

  • Website CTR

Performance

  • Amount Spent

  • Clicks

  • CPC

  • CTR

  • Frequency

  • Impressions

  • Reach

  • Result Rate

  • Results

Performance: Cost

  • Cost per 1,000 People Reached

  • Cost per Result

  • CPM (Cost per 1000 Impressions)

Settings: Goal, Budget, and Schedule

  • Budget

  • Daily Budget

Categories:
Ad Insights
Ad Pixel
Ad Set Insights
Campaign Insights

Widgets & KPIs available per Category:

WIDGETS

KPIs

Ad Insights:

Ad Creative Performance
Ad group Performance

Targeting Performance

Custom Ad Insights widget

Custom Ad Insights widget

Ad Pixel
Custom Ad Pixels widget

Custom Ad Pixels widget

Ad Set Insights:
Ad Set Performance

Custom Ad Set Insights widget

Custom Ad Set Insights widget

Campaign Insights
Actions

Campaign Performance

Conversion Performance

Custom Campaign Insights widget

Actions

Custom Campaign Insights widget

Metrics available inside these widgets:

Conversion: Collaborative Ads

  • Adds to Cart Conversion Value for Shared Items Only

  • Adds to Cart with Shared Items

  • Content Views Conversion Value for Shared Items

  • Content Views with Shared Items

  • Cost per Add to Cart for Shared Items

  • Cost per Content View for Shared Items

  • Cost per Purchase for Shared Items

  • Purchase ROAS for Shared Items

  • Purchases Conversion Value for Shared Items Only

  • Purchase with Shared Items

  • Website Adds to Cart Conversion Value for Shared Items

  • Website Adds to Cart with Shared Items

  • Website Content Views Conversion Value for Shared Items

  • Website Content Views with Shared Items

  • Website Cost per Add to Cart for Shared Items

  • Website Cost per Content View for Shared Items

  • Website Purchases Conversion Value for Shared Items

  • Website Purchases with Shared Items

Conversions: Standard Events

  • Achievements Unlocked

  • Achievements Unlocked Conversion Value

  • Add to Wishlist (Pixel)

  • Adds of Payment Info

  • Adds of Payment Info Conversion Value

  • Adds to Cart

  • Adds to Cart Conversion Value

  • App Activations

  • App Engagement

  • App Installs

  • Applications Submitted

  • Appointment Scheduled

  • Canceled Subscriptions

  • Canceled Subscriptions Value

  • Checkout Initiated

  • Checkouts Initiated Conversion Value

  • Contact Conversion Value

  • Contacts

  • Content Views

  • Content Views Conversion Value

  • Cost per Achievement Unlocked

  • Cost per Add of Payment Info

  • Cost per Add to Cart

  • Cost per Add to Wishlist

  • Cost per App Install

  • Cost pet Canceled Subscription

  • Cost per Checkout Initiated

  • Cost per Contact

  • Cost per Content View

  • Cost per Credit Spent

  • Cost per Custom Event

  • Cost per Customized Product

  • Cost per Desktop App Engagement

  • Cost per Desktop App Engagement

  • Cost per Desktop App Story Engagement

  • Cost per Desktop App Use

  • Cost per Donation

  • Cost per Estimated Call Confirmation Clicks

  • Cost per Find Location

  • Cost per Game Play

  • Cost per Landing Page View

  • Cost per Landing Page View

  • Cost per Lead

  • Cost per Level Achieved

  • Cost per Offline Other Conversion

  • Cost per On-Facebook Workflow Completion

  • Cost per Purchase

  • Cost per Rating Submitted

  • Cost per Recurring Subscription Payment

  • Cost per Registration Completed

  • Cost per Schedule

  • Cost per Search

  • Cost per Start Trial

  • Cost per Submit Application

  • Cost per Subscription

  • Cost per Tutorial Completed

  • Cost per Unique Achievements Unlocked

  • Cost per Unique Add of Payment Info

  • Cost per Unique Add to Cart

  • Cost per Unique Add to Wishlist

  • Cost per Unique Checkout Initiated

  • Cost per Unique Content View

  • Cost per Unique Content View

  • Cost per Unique Credit Spend

  • Cost per Unique Landing Page View

  • Cost per Unique Level Completed

  • Cost per Unique Purchase

  • Cost per Unique Rating Submitted

  • Cost per Unique Registration Completed

  • Cost per Unique Search

  • Cost per Unique Tutorial Completed

  • Credit Spends

  • Credit Spends Conversion Value

  • Custom Events

  • Customized Product Conversion Value

  • Desktop App Story Engagement

  • Desktop App Uses

  • Donation App Uses

  • Donation Conversion Value

  • Donations

  • Estimated Call Confirmation Clicks

  • Find Location Conversion Value

  • Game Plays

  • Landing Page View Values

  • Landing Page Views

  • Leads

  • Leads Conversion Value

  • Levels Achieved

  • Levels Achieved Conversion Value

  • Location Searches

  • Offline Adds Payment Info

  • Offline Adds of Payment Info Conversion Value

  • Offline Adds to Cart

  • Offline Adds to Cart Conversion Value

  • Offline Adds to Wishlist

  • Offline Adds to Wishlist Conversion Value

  • Offline Application Submitted

  • Offline Appointment Schedule

  • Offline Canceled Subscription Value

  • Offline Canceled Subscription

  • Offline Checkouts Initiated

  • Offline Checkouts Initiated COnversion Value

  • Offline Contact Conversion Value

  • Offline Contacts

  • Offline Content Views

  • Offline Content Views Conversion Value

  • Offline Customize Product Conversion Value

  • Offline Donation Conversion Value

  • Offline Donations

  • Offline Find Location Conversion Value

  • Offline Leads

  • Offline Leads Conversion Value

  • Offline Location Searches

  • Offline Other Conversion Value

  • Offline Other Conversions

  • Offline Products Customized

  • Offline Purchases

  • Offline Purchases Conversion Value

  • Offline Recurring Subscription Payment Value

  • Offline Recurring Subscription Payments

  • Offline Registrations Completed

  • Offline Registrations Completed Conversion Value

  • Offline Schedule Conversion Value

  • Offline Searches

  • Offline Searches Conversion Value

  • Offline Start Trial Conversion Value

  • Offline Submit Application Conversion Value

  • Offline Subscription Conversion Value

  • Offline Subscription

  • Offline Trials Started

  • On-Facebook Applications Submitted

  • On-Facebook Submit Application Conversion Value

  • On-Facebook Add to Cart

  • On-Facebook Adds to Cart Conversion

  • On-Facebook COntect Views Conversion Value

  • On-Facebook Purchase Conversion Value

  • On-Facebook Purchases

  • On-Facebook View Content

  • On-Facebook Workflow Completion Conversion Value

  • On-Facebook Workflow Completions

  • Products Customized

  • Purchase ROAS (Return On Ad Spend)

  • Purchases

  • Purchases COnversion Val;ue

  • Rating Submitted

  • Ratings Submitted Conversion Value

  • Recurring Subscription Payment Value

  • Recurring Subscription Payments

  • Registration Completed

  • Registration Completed COnversion Value

  • Schedule Conversion Value

  • Search (Pixel)

  • Searches

  • Searches Conversion Value

  • Start Trial Conversion Value

  • Submitted Application Conversion Value

  • Subscription Conversion Value

  • Subscriptions

  • Trials Started

  • Tutorials Completed

  • Tutorials Completed Conversion Value

  • Unique Achievements Unlocked

  • Unique Adds of Payment Infor

  • Unique Adds to Cart

  • Unique Adds to Wishlist

  • Unique App Activations

  • Unique Checkouts Initiated

  • Unique Content Views

  • Unique Credit Spends

  • Unique Landing Page Views

  • Unique Levels Completed

  • Unique Purchases

  • Unique Ratings Submitted

  • Unique Registrations Completed

  • Unique Searches

  • Unique Tutorials Completed

  • Website Adds of Payment Info

  • Website Adds of Payment Info Conversion Value

  • Website Adds to Cart

  • Website Adds to Cart Conversion Value

  • Website Adds to Wishlist Conversion Value

  • Website Applications Submitted

  • Website Appointment scheduled

  • Website Canceled Subscription Value

  • Website Canceled Subscriptions

  • Website Checkouts Initiated

  • Website Checkouts Initiated Conversions Value

  • Website Contact Conversion Value

  • Website Contacts

  • Website Content Views

  • Website Content Views Conversion Value

  • Website Customized Product Conversion Value

  • Website Donation Conversion Value

  • Website Donations

  • Website Find Location Conversion Value

  • Website Leads

  • Website Leads Conversion Value

  • Website Location Searches

  • Website Products Customized

  • Website Purchase ROAS (Return On Ad Spend)

  • Website Purchases

  • Website Purchase Conversion Value

  • Website Recurring Subscription Payment Value

  • Website Recurring Subscription Payments

  • Website Recurring Subscription Payments

  • Website Registration Completed

  • Website Registration Completed Conversion Value

  • Website Schedule Conversion Value

  • Website Searches COnversion Value

  • Website Start Trial Conversion Value

  • Website Submit Application Conversion Value

  • Website Subscription Conversion Value

  • Website Subscriptions

  • Website Trials Started

Engagement Cost: Awareness

  • Cost per Estimated Ad Recall Lift (People)

Engagement Cost: Clicks

  • Cost per Outbound Click

  • Cost per Unique Click (All)

  • Cost per Unique Link Click

  • Cost per Unique Outbound Click

  • CPC (Cost Per Link Click)

Engagement Cost: Media

  • Cost per 3-Second Video Plays

  • Cost per ThruPlay

Engagement Cost: Messaging

  • Cost per Messaging Conversations Started

  • Cost per New Messaging Connection

Engagement Cost: Page and Post

  • Cost per Event Response

  • Cost per Page Engagement

  • Cost per Page Like

  • Cost per Post Engagement

Engagement: Awareness

  • Estimated Ad Recall Lift (People)

  • Estimated Ad Recall Lift Rate

Engagement: Clicks

  • CTR (Link Click-Through Rate)

  • Instant Experience Clicks to Open

  • Instant Experience Clicks to Start

  • Instant Experience Outbound Clicks

  • Link Clicks

  • Outbound Clicks

  • Outbound CTR (Click-Through-Rate)

  • Unique Link Clicks

  • Unique Outbound CTR (Click-Through-Rate)

Engagement: Media

  • 3-Second Video Plays

  • Instant Experience View Percentages

  • Instant Experience View Time

  • ThruPlays

  • Video Average Play Time

  • Video Plays

  • Video Plays at 100%

  • Video Plays at 25%

  • Video Plays at 50%

  • Video Plays at 75%

  • Video Plays at 95%

Engagement: Messaging

  • Blocked Messaging Connections

  • Messaging Conversations Started

  • Messaging Replies

  • New Messaging Conversations

Engagement: Page Post

  • Check-ins

  • Event Responses

  • Page Engagement

  • Page Likes

  • Photo Views

  • Post Comments

  • Post Engagement

  • Post Reactions

  • Post Sabes

  • Post Shares

Other

  • 30-sec. Video Watched Time

  • Action Value

  • Actions

  • Actions Totals

  • Cost of Social Ads

  • Cost per Action Type

  • Cost per Inline Link Click

  • Cost per Inline Post Engagement

  • Cost per On-Facebook Lead

  • Cost per Unique Action Type

  • Cost per Unique Inline Link Click (Average)

  • Cost per Website Conversions

  • Cost per Website Custom Conversion

  • Custom (Pixel)

  • Inline Link Click %

  • Inline Link Clicks

  • Inline Post Engagement

  • On-Facebook Leads

  • On-Facebook Leads Conversion Value

  • Total Conversions

  • Unique Actions

  • Unique Inline Link Click CTR

  • Unique Inline Link Clicks

  • Unique Website Conversions

  • Website Conversion Value

  • Website CTR

Performance: Cost

  • Cost per 1,000 People Reached

  • Cost per Result

  • CPM (Cost per 1,000 Impressions)

Settings: Goal, Budget and Schedule

  • Budget

  • Daily Budget

Only for Category: Ad Insights:

Settings: Status Created & Dates

  • Date Created

  • Date Last Edited

  • Reporting Ends

  • Reporting Starts

Category: Lift Study

Widgets & KPIs available per Category:

WIDGETS

KPIs

Custom Lift Study widget

Custom Lift Study widget

Metrics available inside these widgets:

  • Ad Study Name

  • Buyers Incremental share

  • Confidence in Cost per Incremental buyer

  • Confidence in cost per Incremental Conversion

  • Confidence in return on advertising spend

  • Cost per incremental buyer

  • Cost per incremental conversion

  • Custom Attributes

  • Incremental conversions

  • Name

  • Primary

  • Rank by cost per incremental buyer

  • Rank by cost per incremental conversion

  • Rank by return on advertising spend

  • Results

  • Results- buyers pValue

  • Results - buyers reached

  • Results - buyers scaled

  • Results - buyers test

  • Results - conversion pValue

  • Results - conversions reached

  • Results - conversion scaled

  • Results - conversions tests

  • Results- impressions

  • Results - population reached

  • Results - population control

  • Results - population test

  • Results - sales pValue

  • Results - reached

  • Results - sales scaled

  • Results - sales test

  • Results - spend

  • Results last updated

  • Sales incremental share

  • Type

Metrics not yet available:

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