Integration updates
June/July 2021
AdRoll
Reporting
Metrics
Emails scheduled
Email sent confirmed
Email sent unconfirmed
Emails bounced
Email delivery rate
Emails marked spam
Unique emails marked spam
Unique email opens
Unique email open rate
Unique email click
Unique email click rate
Unique email unsubscribes
Unique email unsubscribe rate
Frequency
Conversions (0-1 ads/day)
Conversions (1-2 ads/day)
Conversions (2-3 ads/day)
Conversions (3-4 ads/day)
Conversions (4+ ads/day)
Non-conversions (0-1 ads/day)
Non-conversions (1-2 ads/day)
Non-conversions (2-3 ads/day)
Non-conversions (3-4 ads/day)
Non-conversions (4+ ads/day)
AccuRanker
Keyword performance
Dimensions
Search type
Highest ranking page path
Highest ranking page title
Competitor Google My Business name
Metrics
Share of voice %
Competitor share of voice
Competitor Google My Business name
CallRail
Calls
Dimensions
Device type
Source
Campaigns
Referrer domain
UTM Term
UTM Content
Metrics
Recording
Recording duration
Device type
Source
Total calls
Speaker %
Campaigns
Referrer domain
UTMA
UTMB
UTMC
UTMV
UTMZ
GA
Google Click Identifier
Facebook click id
Microsoft click id
Call highlights
Agent email
Keypad entries
Google Ads
Keyword performance
Metric
Phone calls
Search query performance
Filter
Search term
HubSpot
Reports
Dimensions
Blog posts
Targeting
Metrics
Customers per page view
Submissions per page view
Mobile
Organic search
Paid search
Referrals
Contact submissions
Interactions
New visitor views
Page time
Ad analytics
Metrics
Card clicks
Card impressions
Comment likes
Reactions
Sends
Viral card clicks
Viral card impressions
Viral comment likes
Viral reactions
Viral external website conversions
Viral external website post-click conversions
Viral external website post-view conversions
Viral video views
Viral full screen plays
Viral video completions
Viral views @ 25%
Viral views @ 50%
Viral views @ 75%
Video starts
Viral video starts
Open rate
Campaigns
Metrics
Objective type
Serving statuses
MailChimp
New widget categories
Ecommerce product activity: Provides an overview of the product activity for a campaign. If a campaign targets a product, you can see how much the campaign attributed to the total purchases & revenue per product.
EepURL activity: Social activity, currently only Twitter seems to be supported. Contains info on amount of tweets, retweets and clicks generated on Twitter through an EepURL that's included in the campaigns and tracks this activity.
Facebook Ads
Metrics
Engagements
Growth history
Metrics
Subscribed
Unsubscribed
Reconfirmed
Cleaned
Pending
Deleted
Transactional
Landing pages
Metrics
Visits
Unique visits
Subscribes
Clicks
Conversion rate
Total revenue
Currency code
Total orders
Avg. order revenue
Signup tags
Lists
Metrics
Total contacts
Snapchat
Ad account statistics, Ad set statistics, Campaign statistics, Ad statistics
Dimensions
Conversion source
Metrics
eCPSU
Ad account statistics, Ad set statistics, Campaign statistics
Metrics
Field (SKAd Network)
Field (SKAd Network View)
Field (SKAd Network Total)
A bunch of fields have been added that all follow this structure. Replace Field with the field names from the following list to get the newly added fields:
Installs
IOS Installs
Purchases
Save
Start checkout
Add to cart
View content
Add billing
Sign ups
Searches
Level completes
App opens
Page views
Subscribe
Ad click
Ad view
Complete tutorial
Invites sent
Logins
Conversion shares
Reservations
Achievement unlocked
Adds to wishlist
Credit Spent
Conversion Rate
Trial Starts
List View
Custom event 1
Custom event 2
Custom event 3
Custom event 4
Custom event 5
Not mapped to ecid
Twitter Ads
All widget categories
Deprecated metrics (no longer available to select)
Site visits (Mobile conv.)
Purchases (Mobile conv.)
Downloads (Mobile conv.)
Sign ups (Mobile conv.)
Logins lifetime value (Mobile conv.)
Searches lifetime value (Mobile conv.)
Content views lifetime value (Mobile conv.)
Dimensions
Audiences
Conversations
Slides
Campaigns, Ad groups, Promoted tweets, Media creatives
Metrics
Video views (6s)
Video views (15s)
Google Pagespeed
Metrics
Image elements do not have explicit width/height description
Image elements do not have explicit width/height score
Keep request counts low and transfer sizes small
Keep request counts low and transfer sizes small description
Total blocking time
Total blocking time description
Total blocking time score
Largest contentful paint
Largest contentful paint description
Largest contentful paint score
Largest contentful paint element
Largest contentful paint element description
Minimize third-party usage
Minimize third-party usage description
Minimize third-party usage score
Wasted bytes by not minimizing third-party usage
Wasted time(ms) by not minimizing third-party usage
Network round trip times
Network round trip times description
Remove duplicate modules in JavaScript bundles description
Remove duplicate modules in JavaScript bundles score
Overall saved times(ms) by removing duplicate modules in JavaScript bundles
Overall saved bytes by removing duplicate modules in JavaScript bundles
Max potential first input delay
Max potential first input delay description
Max potential first input delay score
Avoid serving legacy JavaScript to modern browsers
Avoid serving legacy JavaScript to modern browsers description
Avoid serving legacy JavaScript to modern browsers score
Overall saved bytes by avoiding serving legacy JavaScript to modern browsers
Overall saved time(ms) by avoiding serving legacy JavaScript to modern browsers
Avoid long main-thread tasks
Avoid long main-thread tasks description
Reduce unused JavaScript
Reduce unused JavaScript description
Reduce unused JavaScript score
Reduce unused JavaScript opportunities
Overall saved time(ms) by reducing unused JavaScript
Overall saved bytes by reducing unused JavaScript
Avoid non-composited animations
Avoid non-composited animations description
Some third-party resources can be lazy loaded with a facade
Some third-party resources can be lazy loaded with a facade description
Some third-party resources can be lazy loaded with a facade score
Does not use passive listeners to improve scrolling performance description
Does not use passive listeners to improve scrolling performance score
Server backend latencies
Server backend latencies description
Server backend latencies score
Avoids document.write() description
Avoids document.write() score
Cumulative layout shift
Cumulative layout shift description
Cumulative layout shift scorePreload largest contentful paint image description
Preload largest contentful paint image score
Overall saved time(ms) by preloading largest contentful paint image
Avoid large layout shifts
Avoid large layout shifts description
Overall saved time(ms) by preloading key requests
Overall saved bytes by efficiently encoding images
Overall saved time(ms) by efficiently encoding images
Overall saved bytes by using video formats for animated content
Overall saved time(ms) by using video formats for animated content
Overall saved time(ms) by preconnecting to required origins
Overall saved time(ms) by minifying CSS
Overall saved bytes by minifying CSS
Overall saved time(ms) by enabling text compression
Overall saved bytes by enabling text compression
Overall saved time(ms) by minifying JavaScript
Overall saved bytes by minifying JavaScript
Avoid chaining critical requests score
Avoid chaining critical requests longest chain duration
Avoid chaining critical requests longest chain length
Avoid chaining critical requests longest chain transfer size
Not properly sized images
Avoid enormous network payloads urls
Avoid large layout shifts elements
Request count (Keep request counts low and transfer sizes small)
Transfer size (Keep request counts low and transfer sizes small)
Potential savings % (Reduce unused CSS)
Potential savings (Reduce unused CSS)
Transfer size (Reduce unused CSS)
URL (Minimize third-party usage)
Main-thread time (Minimize third-party usage)
Transfer size (Minimize third-party usage)
Blocking time (Minimize third-party usage)
Potential savings % (Properly size images)
Potential savings (Properly size images)
Resource size (Properly size images)
Potential savings (Serve static assets with an efficient cache policy)
Transfer size (Serve static assets with an efficient cache policy)
Value (Avoid an excessive DOM size)
Element (Avoid an excessive DOM size)
Potential savings % (Defer offscreen images)
Potential savings (Defer offscreen images)
Resource size (Defer offscreen images)
Resource size (Network requests)
End time (Network requests)
Start time (Network requests)
Duration (Network requests)
Transfer size (Network requests)
Potential savings (Avoid serving legacy JavaScript to modern browsers)
Resource size (Avoid serving legacy JavaScript to modern browsers)
Time spent (Minimize main-thread work)
Transfer size (Eliminate render-blocking resources)
Potential savings (Eliminate render-blocking resources)
Start time (Avoid long main-thread tasks)
Duration (Avoid long main-thread tasks)
Transfer size (Reduce unused JavaScript)
Potential savings (Reduce unused JavaScript)
Potential savings % (Reduce unused JavaScript)
Potential savings (Ensure text remains visible during webfont load)
Main-thread blocking time (Some third-party resources can be lazy loaded with a facade)
Transfer size (Some third-party resources can be lazy loaded with a facade)
Script evaluation (JavaScript execution time)
Script parse (JavaScript execution time)
Total CPU time (JavaScript execution time)
Potential savings % (Minify JavaScript)
Potential savings (Minify JavaScript)
Transfer size (Minify JavaScript)
Largest contentful paint element
Dimensions
Resource type (Keep request counts low and transfer sizes small)
URL (Reduce unused CSS)
Third-party (Minimize third-party usage)
URL (Properly size images)
URL (Serve static assets with an efficient cache policy)
Statistic (Avoid an excessive DOM size)
URL (Defer offscreen images)
URL (Network requests)
Resource type (Network requests)
URL (Avoid serving legacy JavaScript to modern browsers)
Category (Minimize main-thread work)
URL (Eliminate render-blocking resources)
URL (Avoid long main-thread tasks)
URL (Reduce unused JavaScript)
URL (Ensure text remains visible during webfont load)
Product (Some third-party resources can be lazy loaded with a facade)
URL (JavaScript execution time)
URL (Minify JavaScript)
Existing fields with updated formatting
Screenshot thumbnails
Removed (and unused) fields due to deprecation/unavailability
Estimated Input Latency description
Estimated Input Latency score
Estimated Input Latency
First CPU Idle description
First CPU Idle score
First CPU Idle
Replaced metrics
Old | New |
Server response times are low (TTFB) description | Initial response time was short description |
Server response times are low (TTFB) | Initial response time was short |
Overall saved time(ms) by server response time | Overall saved time(ms) by short initial response time |
Uses webp images description | Serve images in next-gen formats description |
Uses webp images score | Serve images in next-gen formats score |
Uses webp images | Serve images in next-gen formats |
Overall saved bytes by using webp images | Overall saved bytes by serving images in next-gen formats |
Overall saved time (ms) by using webp images | Overall saved time(ms) by serving images in next-gen formats |
Server response times are low (TTFB) score | Initial response time was short score |