With the Search Ads 360 integration, you can manage and monitor digital campaigns from a single platform, enhancing the multi-channel purchasing, reporting, and attribution experience.

In this article, you will learn how to set up the KPIs and widgets for Search Ads 360. Below are the steps:

  • First, click on the + - icon and select widget.

After selecting your data source, you can choose between three categories. In this example, we will show how to add the overall data using the category: Custom General Reporting.

  • Select Custom General Reporting Widget.

  • On the data source tab, you will find the data source that you have selected.

  • Choose the date range on the date range tab. If you want to use the date range of the report, you can leave the data range on Automatic.

  • Select table, graph, or chart on the presentation tab.

  • On the Dimensions & Metrics tab, you will find the option to choose your primary, breakdown dimension, and metrics. In this example, we will choose Month as the Primary dimension.

  • Select the metrics that you preferred.

  • If you want to add a specific filter, you can do that on the filter tab.

Please note that not all metrics are compatible with each other. This means that some metrics will not be available to choose from when selecting a specific metric.

For example, when selecting the metric Ad group label, the metrics Ad labels and Ad type are not available anymore. It happens not only with these metrics but with others, too, so keep that in mind when creating your widgets.

  • Click on Save Settings and you have created your Search Ads 360 widget.

WHAT'S NEXT:



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