LinkedIn is the only platform that contains ads and organic data in the same integration. So there are some things you need to know before adding the first widgets to your reports.
LinkedIn integration is divided into different categories; each comes from paid data or organic data. So the only thing you need to know is which category to choose. The categories are the names that follow all the different types of widgets and KPIs. You will get examples below.
For all Paid or ad results, do the following.
Choose from any of these categories if you want to add results from paid data:
Ad Analytics
Campaigns
Followers Statistics
Video Analytics
For all Organic results, do the following.
Choose from any of these categories if you want to add results from paid data:
Page Statistics
Share Statistics
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