GA4 is the latest version of Google Analytics, which was introduced in October 2020. GA4 is a significant update to the previous version of Google Analytics.
One of the major changes in GA4 is the introduction of a new event-based data model. This means that instead of tracking pageviews and sessions, GA4 tracks user interactions with various elements on a website or app, such as clicks on links, video plays, or form submissions. GA4 also includes new features like enhanced tracking of cross-device and cross-platform behaviour, predictive insights, and more flexible data analysis options.
How to create a GA4 report?
How to add a GA4 widget/KPI to my report?
Click on the "+" button on the right side of our report and select the widget/ KPI option.
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After doing this, you need to choose your data source previously connected to your client.
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After choosing the dimensions and metrics, save your widget, and you are all done!
Learn How to rebuild Universal Analytics metrics in GA4 using custom metrics here!
Still need help after reading this article?
Please explore our help centre further or reach out to our support team (support@swydo.com). You can also schedule a demo to get an answer to all your questions
Happy reporting,
The Swydo team