GA4 is the latest Google Analytics version, introduced in October 2020. GA4 is a significant update to the previous version of Google Analytics.
One of the major changes in GA4 is the introduction of a new event-based data model. This means that instead of tracking pageviews and sessions, GA4 tracks user interactions with various elements on a website or app, such as clicks on links, video plays, or form submissions. GA4 also includes new features like enhanced cross-device and cross-platform behavior tracking predictive insights, as well as more flexible data analysis options.
How to create a GA4 report?
How do I add a GA4 widget/KPI to my report?
Click on the "+" button on the right side of our report and select the widget/ KPI option.
After doing this, you need to choose the data source previously connected to your client and select the KPI or widget you want:
How to rebuild Universal Analytics metrics in GA4 using custom metrics here!
Do you still need help after reading this article?
Please explore our help center further or reach out to our support team (support@swydo.com). You can also schedule a demo to get an answer to all your questions.
Happy reporting,
The Swydo team