How to connect Hubspot

How to connect Hubspot and metrics available

Andrea avatar
Written by Andrea
Updated over a week ago

Hubspot is a customer relationship management platform that helps businesses grow better. It offers a wide range of tools and services designed to help businesses with their marketing, sales, and customer service strategies.

One of the key features of Hubspot is its marketing tools. With Hubspot, you can create beautiful and effective marketing campaigns, track your website traffic and leads, and analyze your marketing efforts in real time.

This article will teach you which KPIs are available to add to your Swydo Report. If you want to create a widget (graph, table, or chart), you can learn about the available combinations in this article.

Connect your Hubspot account

Go to your client, and on the Data Source tab connect your account: 

After doing this, create a new report from scratch or use one of our templates to get a headstart: 

Which Metrics from Hubspot can you find? 

Below the categories with the corresponding KPIs.

Each category contains a link to the Hubspot Knowledge base that contains the definition of each KPI.

  • Click through per from view

  • Form views

  • Non-contact submissions

  • Submissions

  • Submission per click-through

  • Submission perform view

  • Visible

  • Contact to customer rate

  • CTA views

  • Customers

  • Marketing qualified leads

  • Meta

  • New visitors session rate

  • Opportunities

  • Pageviews without exits

  • Returning visits

  • Sales qualified leads

  • Sessions

  • Standard Views

  • Time per page View

  • Time per session

  • Views

  • Visitors

  • Entrances

  • Exits

  • Exits per pageview

  • Page bounce rate

  • Page bounces

  • Desktop

  • Direct traffic

  • Others

  • Bounce rate

  • Bounces

  • Contacts

  • Contacts per pageview

  • Leads

  • Leads per view

  • Pages/sessions

  • Session to contact rate

  • Subscribers

Couldn't find a KPI you are looking for? Please reach out to the Support team so we can re-check the API or request it.

Do you need help after reading this article?
Please explore our help center further or reach out to our support team through the bubble chat or at You can also schedule a demo to get an answer to all your questions.

Happy reporting,
- The Swydo team

Did this answer your question?