You can monitor different KPIs and their performance by setting up a target in your KPIs. The target could be a value, a percentage or a cipher but it depends on the type of metric you’ve chosen. The target can be visualized with a color indicator and will display a number that tells you how far or close you are for reaching the target.
The steps below will show you how to set up the targets:
- Enter the KPI settings. Please go to the Target tab and add the desired target.
- Choose the target type: this could be “greater than", "less than" or "equals to".
- Choose the time interval: The options are: "Month" (31 days), "30 days", "7 days", "day".
- By checking the “visualize the target” box, the target will be displayed with a graphic indicator of the metric’s performance.
- Click on “save settings” to save the settings of your KPI.
How does the target option work?
The target displaying under the KPI will calculate how far along with the target you should be based on your goal. So if you target 7 clicks in 7 days, and your report shows data for 1 day, the target below the KPI will show that 1 click is targeted.
Whether the KPI value is seen as good (green), warning (orange) or bad (red) is based on the following logic for all target types:
- Good (green): The KPI value is less than or equal to 100% of the targeted value
- Warning (orange): The KPI value has exceeded the targeted value
- Bad (red): The KPI value has exceeded the target with at least 20%
The visualizations shown for each target type are updated based on these thresholds. How they look for each target type is shown below:
- Greater than: The "greater than" target type checks whether the KPI value is greater than the target value.
- Less than: The "less than" target type checks whether the KPI value is less than the target value.
- Equals: The "equals" target type checks whether the KPI value is equal to the target value. The visualization that's used for this looks as follows.
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The Swydo team