Monitoring gives you continuous visibility into client performance — without manual report checks or platform switching. All your key KPIs, goals, and alerts live in one centralized space so you can spot changes early and act faster.
What is Monitoring?
Monitoring is a centralized performance layer that allows you to track, analyze, and react to your marketing data in real time.
It combines four key components:
Metrics Overview → Track KPIs across clients and platforms
Boards → Visual, high-level performance views per client
Goals → Define and track targets
Alerts → Get notified when performance changes
Together, these features create a continuous monitoring workflow that reduces manual work and improves decision-making.
What you'll learn
How to centralize clicks, conversions, costs, and custom KPIs in one place
How to organize metrics by client using boards with charts, tables, and notes
How to set Goals and track targets across multiple data sources
How to set up Alerts for instant email notifications on performance drops or spikes
What's the difference between Goals and Alerts and when to use them