What is ActiveCampaign?
ActiveCampaign is a powerful marketing automation platform that helps businesses connect and engage with their customers across multiple channels, including email, SMS, and more.
It combines email marketing, automation workflows, CRM, and customer experience tools into one seamless solution—enabling marketers to automate and optimize the entire customer journey.
ActiveCampaign also provides detailed tracking and reporting to help you analyze email campaign performance and monitor trends over time.
How to Connect ActiveCampaign to Swydo:
Go to your client in Swydo.
Navigate to the Data Sources tab.
Select and connect your ActiveCampaign account.
The connection process requires users to insert an API token.
To find your API access Key and URL in ActiveCampaign, log in to your account, go to the 'Settings' menu, and then select 'Developer'.
You'll find the necessary API credentials there:
After doing this, create a new report from scratch or use our template.
In the template, you will find Preset KPIs and widgets such as:
Emails sent, Opens, Clicks, Bounces, Unsubscribes, Open rate, click rate, CTOR (Click-to-open rate), Bounce rate, Unsubscribe rate, Revenue per campaign, click rate by Campaign, CTOR by Week, and Campaign Performance
💡 Please note that the Data per campaign is lifetime data and does not support a comparison date range.
Do you need help after reading this article?
Please explore our help center further or reach out to our support team through the bubble chat or at support@swydo.com. You can also schedule a demo to get an answer to all your questions.
Happy reporting,
- The Swydo team